Lost Proposals
Qualified opportunities where time went into scoping, pitching or quoting — but the opportunity was never systematically revisited.
Revenue recovery for established businesses
Before you spend more finding revenue, recover the revenue you've already found.
Recova finds where revenue is leaking across your pipeline, previous customers and outstanding opportunities — then identifies and helps recover the ones most likely to turn into cash.
Complimentary 20-minute Revenue Leakage Audit • No obligation
Revenue Leakage Map
Where revenue is sitting unrecovered
Lost ProposalsR780 000
Former CustomersR450 000
Dormant Qualified OpportunitiesR1 200 000
Outstanding RevenueR320 000
Expansion OpportunitiesR600 000
Total Identified OpportunityR3 350 000
Priority Recovery OpportunityR820 000
Illustrative example only
A different approach to growth
Most businesses ask: “Where can we find more customers?”
We ask: “Where is the money you're already leaving behind?”
You've already spent time, money and effort generating customers, proposals and sales opportunities. Before buying more attention, Recova examines what your business has already created and identifies revenue that may still be recoverable.
Traditional growth
- Spend more
- Generate more leads
- Create more opportunities
- Try to close them
Recova
- Analyse what already exists
- Find revenue leakage
- Prioritise recoverable opportunities
- Recover cash
New revenue doesn't always require new leads.
Where money disappears
Revenue doesn't disappear in one place.
That's why Recova doesn't only reactivate old leads. We examine multiple points where commercially valuable opportunities can fall through the cracks.
Dormant Opportunities
Prospects who demonstrated meaningful buying intent but stopped progressing through the pipeline.
Former Customers
Businesses that previously trusted you and may have a reason to buy again.
Outstanding Revenue
Commercial value that should potentially have converted into cash but remains unresolved or delayed.
Expansion Opportunities
Existing customer relationships where additional commercially relevant opportunities may have been overlooked.
Neglected Renewals
Recurring relationships or contracts where renewal opportunities may not have been handled systematically.
Find what exists. Determine what's worth pursuing. Ignore what isn't.
The Recova method
Don't chase everything. Recover what matters.
Not every lost opportunity deserves another email. Recova is designed to identify where revenue leakage exists and focus recovery effort where the commercial opportunity appears strongest.
FindQuantifyPrioritiseRecover
01
Find
Where is revenue leaking?
Analyse relevant pipeline, customer and commercial data to identify overlooked revenue opportunities.
02
Quantify
How much could be sitting there?
Estimate the commercial value associated with each category of leakage.
03
Prioritise
What's actually worth recovering?
Rank opportunities according to factors such as value, recency, relationship history, buying intent and practical recoverability.
04
Recover
Turn opportunity back into action.
Execute appropriate recovery strategies and measure the resulting commercial outcomes.
We're not another lead-generation company.
Lead Generation
Find more people
Focuses on generating new demand.
Lead Reactivation
Contact old leads
Focuses primarily on restarting dormant conversations.
Recova
Find recoverable revenue
Looks across multiple sources of revenue leakage, determines where the strongest opportunities exist, and focuses recovery effort there.
Recova doesn't start by asking how to generate more leads.
We start by asking what valuable opportunities your business already has.
Revenue leakage estimator
What could be hiding inside your pipeline?
All inputs are optional and illustrative. Nothing is stored or submitted.
Illustrative potential revenue pool
R609 000
- Dormant leadsR225 000
- Lost opportunitiesR144 000
- Former customersR240 000
Illustrative estimate only — actual recoverable revenue will vary.
Want to know what's actually recoverable?
Start here
Find out where your revenue is leaking.
The Revenue Leakage Audit is a complimentary 20-minute diagnostic designed to understand how your business handles lost opportunities, dormant pipeline, previous customers and other potential sources of recoverable revenue.
20 minutes • Complimentary • No obligation
We'll ask
Where opportunities currently fall out of your revenue process.
We'll identify
Which categories may contain meaningful commercial value.
We'll prioritise
Where further investigation or recovery activity may make sense.
You'll leave with
A clearer picture of where your business may be leaving revenue behind.
Current focus
Currently working with established South African marketing agencies.
Recova's initial Revenue Recovery programme is designed for established South African marketing agencies with meaningful historical pipeline, previous customers and sales data.
Ideal businesses typically have:
- An established operating history
- Previous customers
- Lost proposals or opportunities
- Historical pipeline data
- CRM or structured sales records
- Meaningful average customer value
Early access
We're building Recova around real revenue problems.
Recova is currently working with a limited number of South African marketing agencies as part of its initial validation programme.
We're using these engagements to understand where revenue leakage occurs, which opportunities are genuinely recoverable, and which recovery strategies create measurable commercial value.
There may already be more revenue inside your business.
Before spending more to generate new opportunities, find out what may still be recoverable from the ones you already have.
Complimentary 20-minute Revenue Leakage Audit
Questions